Thursday, April 21, 2016

All Electric Garages of Harborne, Birmingham - Triumph Car Dealers 9

This is the ninth in an occasional series about Triumph car dealers in the UK.

All Electric Garages rear screen sticker
All Electric Garages rear screen sticker

All Electric Garages round sticker
All Electric Garages round sticker
All Electric Garages are still trading and on their website this is what they say about themselves:

The All Electric Garage was the first garage in England to be equipped with electric petrol pumps in 1915 - hence the name!
Amazingly enough All Electric opened in 1968 at a site opposite in High Street Harborne, the country’s first self- service petrol station.  This became All Electrics second site.
The original garage was based in Greenfield Road Harborne and it was this garage site that John Leek purchased in 1967.  It was then an MG and Triumph dealership.  John’s background was a trainee mechanic with Evans and Kitchen in Birmingham, gaining engineering qualifications and hands on selling experience in establishing the following franchises with his first employer -  NSU, Skoda, BMW, Volga, Saab, all of these prior to 1967!  This gave John the appetite for multi franchising and All Electric in the 70’s and 80’s became the first business to operate multi-franchise sites in the Midlands.
All Electric grew organically through the 70’s 80’s and 90’s into a 14 garage operation selling Volvo’s, Mazda, Hyundai, Austin Rover, Morris, Skoda, Citroen, Peugeot, Suzuki, Chrysler Jeep, TVR and many others
Due to management shrewd property decisions the group has weathered many of the downturn fluctuations that have hit the economic structure of the country and particularly the motor trade.  At its peak All Electric employed nearly 300 people and the company has been steered to stable waters and still employs over 100 colleagues. Over the last couple of years we have moved away from the large show rooms and steered in the direction of the internet where we have found prices are most competitive.  In fact 75% of All Electrics used cars are sold over the internet, followed by a showroom visit.
The group sells and services thousands of new and used vehicles annually and in these turbulent times is proud to offer an oasis of stability for employees, management and customers.  Our customers like the fact that faces stay the same and year after year they can deal with people they know and trust.

The round sticker is on sale new but unfortunately I lost details of who from.

The All Electric Garage are listed in 1968/69 directory as a dealer in 270 High Street, Harborne, Birmingham, In 1974 listed as at ALL ELECTRIC GARAGE LTD.,
Greenfield Road. Harborne, Birmingham B17 OEB.
The business in Harborne was previously listed in 1965 as Harborne Motor Co., 270 High Street, Harborne.

All Electric Garages PLC rear screen sticker
 All Electric Garages PLC are still selling cars.  My Friend Ray has this on his 2003 Chrysler PT Cruiser.

Link to the other articles in this series.

Link to my Triumph Car Dealers Flickr gallery of images I have found on Flickr

If you have any more information about this garage, photos of window stickers or sill plates etc please let me know.

You can download a copy of the Triumph Sales and Service Directory 1968-69 which started me off on the search for info about Triumph car dealers.

Galileo on the Triumph Dolomite forum has very kindly scanned and made available a 1974'ish copy of the Triumph Sales And Service directory.   You can get a copy here:

Picture credits: Round sticker John on Flickr

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