|Byatts of Fenton advert from Motor 30 May 1962|
Week long Show and Service Week promotions were held by the firm at their Victoria Street, Fenton premises assisted by staff from Standard Triumph HQ were held 1st to 5th June 1959, 24th to 28th June 1963, 27th to 31st January 1964 and 3rd to 7th January 1966.
|Byatts of Fenton Ltd Autocar 4 February 1966 Triumph 1300 advert|
New Paint Spray System
Byatts of Fenton, Stoke-an-Trent, added the new Paint-a-Car system to their facilities for car owners in 1964. The Stirling Moss Paint-a-Car system, offered a complete re-spray for only 19 guineas, irrespective of the size of the vehicle.
The Paint-a-Car system, was introduced into Britain from the United States, was brought over by Stirling Moss and Canadian businessman David Kaplan.
Quick, drying acrylic paints used enable one coat to be sprayed over another immediately, and this drastically cuts down the time factor. Three to four coats of high-gloss acrylic paints were used, and the finish was guaranteed for three years against fading, peeling, blistering and hazing.
A choice of 101 colours, and the high-gloss finish needed no polishing, the special rapid-drying paints weredeveloped in the U.S. and Canada during the previous seven years. The system introduced specialisation and through expert planning and direction was said to result in a reduction of operational costs. It represents a breakthrough in reducing the high cost of body work repairs, particularly those involving slight accident damage.
|Autosport October 1968|
Not just TriumphsAs can be seen from the advert above Byatts of Fenton sold other brands of car. Of particular interest they held the franchise for the Swallow Doretti sports car.
Truck bodies etc
|Tom Byatt (Engineers) Ltd lorry body|
|Bakelite truck bed flooring by|
Inexpensive and durable jointless floor covering for commercial vehicles, based on Bakelite polyester resin, was produced by Tom Byatt (Engineers) Ltd, of Fenton, Stoke-on-Trent. The flooring was designed to protect the original floor against injury and, in addition to being waterproof, offered a high degree of resistance to abrasive loads. The vehicle shown carried flint and felspar for over ten months. Such loads would have worn out a normal 18 s.g. metal floor in about three months. With no loose edges to impede free passage of contents, the Byatt flooring proved particularly effective on all types of tipping vehicles and was approved by the Board of Trade for use in calibrated bodies. This
paragrapg is based on material from the MoDiP BXL collection.
Triumph car dealers in the Stoke-on-Trent areaI have several dealer directories of Standard Triumph cars. For the Stoke area consisting of the 5 towns of Hanley, Burslem, Tunstall, Longton and Fenton I have extracted some information here.
Tom Byatt Ltd, Victoria Street, Fenton
John Pepper (Hanley) Ltd, 63 Piccadilly, Hanley
J C Sherwin & Sond Ltd, Market Square, Hanley
Newcastle (Staffs) Motor Company Ltd, Brunswick Street, Newcastle
Peppers Garages Ltd, Grosvenor Garage, London Road, Newcastle
Tom Byatt Ltd, Victoria Road, Fenton.
J Alcock, Walley Street Garage, Biddulph. 'Phone: Biddulph 3174.
Ashlands Garage Ltd., Hartshill Road, Hartshill. 'Phone 4884.
Bedingfield & Gater Ltd., Waterloo Road, Cobridge.
Hanford Garage Ltd., Stone Road, Hanford. 'Phone 49037.
Maiden & Ellis, High Street, Wolstanton. 'Phone 84684.
Norman & Birch, 25/27 Marsh Street, Hanley. 'Phone 29460.
North Stafford Motors Ltd, Furlong Road, Tunstall.
'Phone: 87765, 84172/3; Night, 87366.
T Shenton, Ash Green Garage, Trentham. 'Phone 49028.
F Spicer & Sons, Florence Garage, Stone Road, Longton.
Station Road Garage (Stoke.on.Trent) Ltd, Station Road.
Super Motor Services Ltd., Anchor Road, Longton.
'Phone: Day, 3302; Night, 39365.
J Swift, Belgrave Garage, Lightwood Road, Longton.
Plea for informationIf you have any more information or recollections about this garage, photos of window stickers, dealer badges or sill plates etc please let me know. I can be contacted via the comments to this post or on facebook at https://www.facebook.com/stephen.weblin
Further information and sourcesLink to the other articles in this series.
Link to face book page: Triumph Car Dealers.
Link to my Triumph Car Dealers Flickr gallery of images I have found on Flickr.
I have a collection of Standard Triumph car dealer directories: http://vitessesteve.blogspot.co.uk/2016/03/triumph-car-dealer-directories.html
Picture credits: 1976 advert Kevin Lane on flickr; Tom Byatt (Englnd) Ltd lorry body image by Mick Walsh on facebook; Byatts of Fenton Ltd Autocar 4 February 1966 Triumph 1300 advert image from my collection.