The Westgate Motor House Co Ltd of Gloucester - Triumph Car dealers 86

Westgate Motor House Co (Gloucester) Ltd is the feature business of this article number 86 in my series about Triumph car dealers.

Westgate Garage, Gloucester_advert from Gloucestshire Countryside

Westgate Motor House Co (Gloucester) Ltd, Westgate Street, Gloucester sold both cars and aircraft.  They were founded in 1923. In the 1930's they were selling Standard and Triumph cars in addition to cars from  Armstrong-Siddeley, Morris, Austin, MG and Dodge.  The company,  Westgate Motor House Co (Gloucester) Ltd, has been dissolved.

Gloucester & Cheltenham Airport

Westgate Garage_Gloucester Airport opening 1936

Westgate Motor House Co (Gloucester) Ltd established, operated and owned Down Hatherley airfield in 1931.  They also set up a dealership for de Havilland Moth aircraft and demonstrated them from the site.

16 July 1936 saw the opening of Gloucester and Cheltenham Airport over on the other side Cheltenham road

Some old adverts

Westgate Motor House Co (Gloucester) Ltd - Gloucester Citizen, 17 October 1933. Triumph dealer

Westgate Motors of Gloucester Christmas advert, Gloucester Citizen, 23-12-1949

Westgate Standard Vanguard. Gloucester Citizen, 22-09-1949

Westgate Standard Triumph. Gloucester Citizen, 23-10-1950

Sixty for Saro

During 1968 Gloster Saro Ltd, a manufacturer of automatic vending machines, purchased a fleet of Triumph Herald 13/60 estate cars.  The cars were all fitted with radio telephones and maintenance equipment for the service engineer drivers.

New Stag for collection

This photo is said to show a Triumph Stag ready for collection from Westgate Garage in February 1978.

Show and Service Week promotion 

Staff from Standard Triumph HQ visited the business and assisted the firm with week long Show and Service promotions. These were held by the firm at their Westgate Street premises: 7 to 11 November 1959, 7 to 12 July 1963, 13 to 17 September 1965 and 6 to 10 May 1968.

Westgate Motorhouse rear window sticker

Gloucester - Triumph car dealers

A list of Standard Triumph car dealers in the Gloucester area compiled from my collection of dealer directories.

April 1938 Triumph
F W Chambers & Co, Barnwood Garage.
J E Gibbs, Berkeley Road Garage, Berkeley Road

April 1951 Triumph:
Hickie & Hickie Ltd, 52-54 Southgate Street
Taylors Crypt House Motors Ltd, London Road
Westgate Motor House Co (Gloucester) Ltd, Westgate Street

October 1955:
Distributor
Westgate Motor House Co (Gloucester) Ltd, Westgate Street - 'Phone 20294 and 20295
Dealer
Brunswick Motors (C. & E. P. Brough), St. Mchael's Square - 'Phone 22976
Chambers Motors Ltd, Barnwood Garage. 'Phone 66621
Kingscote & Stephens Ltd, Standard House, 122 London Road - 'Phone 21278

August 1961, Feb 1965:
Distributor
Westgate Motor House Co (Gloucester) Ltd, Westgate Street - 'Phone 20294 and 20295
Dealer
Blackfriars Garage (Gloucester) Ltd, Commercial Road - 'Phone 25666
Brunswick Motors (C. & E. P. Brough),  Barton Street - 'Phone 23456
Chambers Motors Ltd, Barnwood Garage. 'Phone 66621
P & H Motors, St Oswalds Bridge Garage, Priory Road - 'Phone 24912

September 1968:
Distributor
Westgate Motor House Co (Gloucester) Ltd, Westgate Street - 'Phone 20294 and 20295
Dealer
Blackfriars Garage (Gloucester) Ltd, Commercial Road - 'Phone 25666
Brunswick Motors (C. & E. P. Brough),  Barton Street - 'Phone 23456
Chambers Motors Ltd, Barnwood Garage. 'Phone 66621

March 1970:
Distributor
Westgate Motor House Co (Gloucester) Ltd, Westgate Street - 'Phone 20294 and 20295
Dealer
Chambers Motors Ltd, Barnwood Garage. 'Phone 66621

March 1972, March 1974:
Distributor
Westgate Motor House Co (Gloucester) Ltd, Westgate Street GL1 2RS - 'Phone 20294/5

June 1984, March 1988 AustinRover:
Wicliffe Motor Co Ltd, Mercia Road, GL1 2SQ  

Plea for information

If you have any more information or recollections about Westgate Motor House of Gloucester such as  photos of window stickers, dealer badges or sill plates etc please let me know. I can be contacted via the comments to this post or on facebook at https://www.facebook.com/stephen.weblin

Further information and sources

Link to post about Wicliffe Motor Co Ltd of Stroud, Gloucester and Tewkesbury

Link to the other articles in this series.

Link to facebook page: Triumph Car Dealers.

Link to my Triumph Car Dealers Flickr group which includes many photos of Standard Triumph garages etc from my collection and many other contributors .

I have a collection of Standard Triumph car dealer directories: http://vitessesteve.blogspot.co.uk/2016/03/triumph-car-dealer-directories.html

Picture credits: Westgate Garage, Gloucester_advert from Gloucestshire Countryside posted to facebook by Stroud Area Photos & Cotswold Picture Postcards; Westgate Garage_Gloucester Airport opening 1936 posted to facebook by Beemer328i ; New Stag for collection photo posted to facebook by Jane Rowley;