Tuesday, May 10, 2016

College Motors Ltd of Bristol - Triumph Car dealers 11

College Motors Bristol - dealer plaque

College Motors Ltd of Bristol

College Motors Ltd of Bristol number 11 in my articles about Triumph Car dealers.  At present I am only writing about UK based dealers.  I have been asked about oversea dealers and in particular those based in the USA.  However for now I have very little information about non UK dealers.

College Motors  were a car dealer based in Bristol selling Triumph cars from at least 1938. They operated from several garages including on Rupert Street, Old Bread Street, Whiteladies Road and Temple Way.  They were a staging post on the first Club Triumph Round Britain Run in 1966.

College Motors advert from the Western Daily Press newspaper dated 25 November 1938. At that time time they were selling Fiat and Triumph cars from Rupert Street.

College Motors Bristol - dealer plaque
College Motors Bristol - dealer plaque 2
This fine dealer plaque was fixed to Singer 9 sold in 1932 by College Motors, Rupert Street  Bristol.

A photo from 1960 of Rupert Street, Bristol shows the Victorian skating rink / College Motors building with the semi-circular window long since demolished for a road widening. As at 2014 this road is double the width and for west bound traffic only.
College Motors Ltd Bond advert from Motor 16 October 1963
College Motors Ltd Bond advert from Motor 16 October 1963
I think that College Motors were taken over by Dutton Forshaw in 1973 and became known as Dutton-Forshaw (Bristol) Ltd.
Dutton-Forshaw (Bristol) Ltd key-ring
Dutton-Forshaw (Bristol) Ltd key-ring

Fleet sale to Wills tobacco company

81 Standard Ten Companion Estate cars were sold to WD and HO Wills. At the time, March 1959, this was the largest fleet order that Wills had done.

Sales and Service Week

Staff from Standard Triumph HQ visited the business and assisted the firm with a week long Show and Service promotion. This was held by the firm at their Rupert Street from 31 October 1960.


Dealer address stamp on Triumph Herald 1360 brochure from 1967.

Triumph car dealers in Bristol

College Motors are listed as distributor in 1955, 1965 and 1968/69 with sales at Rupert Street in 1955, 1965 and Avon Street in 1968/69 and their Service and division at  Old Bread Street, Temple Way in 1965 1968/69.

College Motors on Avon Street are listed as a distributor in 1974 at which time the dealers in Bristol were: 

Cook, S. J. & Sons (Kingswood) Ltd, Rodway Garage, Station Road, Kingswood, BS15 4XX.
Allen C. & Son (Bristol) Ltd, Berkeley Square, Bristol, BS8 1H2.
M. W. M. Motors Ltd, 672-686 Fishponds Road, BS16 3HJ.
Lex Mead (Bristol) Ltd, 11-15 Merchants Road, Clifton, Bristol BS8 4ER.

Read my post about C Allen and Son (Bristol) Ltd.

Link to a fuller list of Standard Triumph car dealers in Bristol.

Plea for information

If you have any more information or recollections about this garage, photos of window stickers, dealer badges or sill plates etc please let me know.  I can be contacted via the comments to this post or on facebook at https://www.facebook.com/stephen.weblin

Source and links

Link to the other articles in this series.

Link to my facebook page: Triumph Car Dealers.

Link to my Triumph Car Dealers Flickr group which includes many photos of Standard Triumph garages etc from my collection and many other contributors .
I have a collection of Standard Triumph car dealer directories: http://vitessesteve.blogspot.co.uk/2016/03/triumph-car-dealer-directories.html

Picture credit: College Motors plaque 1 from Steve P on the Club Triumph forum, College Motors plaque 2 from an article in the Bristol Post. Paul Townsend on Flickr for the street view. Dutton-Forshaw (Bristol) Ltd key-ring image from an eBay advert.


  1. I served my apprenticeship with college motors after leaving school.it was a four year apprenticeship working on triumph cars.I think I started there in 1971 if I can help you with any information please ask,my name is keith.

  2. Keith it would be great to hear about your time with College Motors.

  3. Although not in garage trade found this interesting as these dealerships get forgotten thank you for postingl


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