Standard Triumph car dealers in Sweden

Standard and Triumph car were exported all over the world. In some markets parts were also sent out so cars could be locally assembled.  Having already written about dealers in India, New Zealand, Finland and USA I will now cover Sweden.

Exhibition at Malmo

It was reported in the Standard Car Review dated October 1953:

ANA, Standard distributors for Sweden, recently held a special exhibition in the Tennis Stadium of Malmo. The exhibition was arranged in connection with the appointment of a new dealer. the AB Farmer & Motor.  Malmo is the third City of Sweden, situated in the most important agricultural district of of the country. and the exhibition was the biggest one ever arranged by one single company. It was given very good publicity in the Malmo papers and was visitcd by a great number of people. The visitors took a special interest in the Standard and Triumph products which were on display in the centre of the exhibition hall.

Dual control Vanguards in Stockholm

AB Stockholms Bilcentral, Standard Car Review 12-1951_image

It was reported in the Standard Car Review dated October 1951:

NOT less than twenty-three driving schools in Stockholm use Standard Vanguard cars for the training of learners and altogether there arc twenty-five Vanguards used for that purpose in Stockholm, all of them being equipped with dual control. Our photograph shows a delivery of five Standard Vanguard cars equipped with dual control for driving school duty in from of the premises of AB Stockholms Bilcentral, ANA-dealer in Stockholm. The cars were delivered 10 Sodermalms Driving School and the manager of the school, Mr E Jedback, is seen to left, together with Mr G Olson, General Sales
Manager of AB Stockholms Bilcentral.

Dealer list August 1974

Swedish dealer list August 1974

 Here is an extract from a British Leyland dealer directory for August 1974.

ANA Nykoping

ANA Nykoping advert

This fascinating advert posted by Andrew Bone on flickr is thought to be from 1956. I hope the the Triumph TR3 had a good heater.  The Vanguard Junior was better known in the UK as Standard 10.

1953 Standard Vanguard assembly

The ANA, Nyköping's factory was founded in 1937 and assembled many vehicles.  Of interest to this blog Triumph and Standard cars plus Ferguson tractors were built up at the factory.  The 25000 vehicle was a Standard Vanguard Estate.

BeWe Bil

Broderna Lindgrens Bilverkstad, Skelleftea Sweden

Plea for information

If you have any more information or recollections about Standard Triumph dealers in Sweden such as photos of window stickers, dealer badges or sill plates etc please let me know. I can be contacted via the comments to this post or on facebook at https://www.facebook.com/stephen.weblin

Further information and sources

Link to the other articles in this series.

Posts about dealers in India, New Zealand, Finland and USA

Link to facebook page: Triumph Car Dealers.

Link to my Triumph Car Dealers Flickr group which includes many photos of Standard Triumph garages etc from my collection and many other contributors .

I have a collection of Standard Triumph car dealer directories: http://vitessesteve.blogspot.co.uk/2016/03/triumph-car-dealer-directories.html

Picture credits: ANA Nykoping advert posted by AndrewBone to flickr: ANA 25000th Standardcar1952 photo from http://www.klassiker.nu/reportage/standard-hos-ana-1952-2479;  1953 Standard Vanguard assembly photo from https://sokisamlingar.sormlandsmuseum.se/;