|Rothwell & Milbourne of Malvern compliments slip|
|Rothwell & Milbourne Ltd advert in the Malvern Official Guide 1960|
MACVITIE, Arthur Linnell, Born 20 December 1895 educated at Bishop Veseys Grammar School, Sutton Coldfield. bought the business in May, 1926.
In 1953 listed as car and light commercial vehicle stockists. Central Garage, Worcester Road, Malvern, Worcs. Also at St. James Garage, W. Malvern; and Cowleigh Garage, Cowleigh Road, N. Malvern
On 23 November 1960 Mr A L MacVitie the then proprietor handed over the keys of a new E type Jaguar to its new owner the racing driver Innes Ireland. In the mid 1970's the business was owned by Mr John and Mrs Judy MacVitie.
|Rothwell and Milbourne Ltd dashboard plaque|
Bond cars based on Triumph components were sold by the firm as evidenced by this advert for the Bond Equipe GT4S.
|Rothwell & Milbourne of Malvern advert from Motor 14 November 1964|
New Service Department at Malvern
|Forecourt at Rothwell & Milbourne, Malvern September 1959|
Triumph 1300 launch event
|Triumph 1300 launch at Rothwell & Milbourne|
It was reported in the Standard Triumph Review February 1966 that over 600 invitations were sent out by Rothwell & Milbourne Ltd, Standard-Triumph Area Dealers, of Malvern, when they held a Sherry Party at their Central Garage to introduce the new Triumph 1300. Many invitations were taken up and discerning motorists were joined by several local notabilities at what proved to be a most impressive debut for the new car. Discussing the car are Mr. A. L. McVitie (Chairman of Rothwell & Milbourne) in the centre with the Chairman of Malvern Urban District Council on his left and the Principal of Malvern College of Electronics on his right.
Triumph dealers in MalvernFrom the various directoris I have I can see that Rothwell & Milbourne Ltd are listed as a dealer in 1951, 1955, 1959, 1965, 1968, 1972 and 1974:
Rothwell & Milbourne Ltd, Central Garage, Worcester Road, Malvern WR14 4AE.
Some other firms also sold new Standard Triumph cars in the Malvern area.
B S Ranford Ltd, Barnard's Green.
Richmond Garages (Malvern) Ltd, 245 Worcester Road.
Richmond Garages (Malvern) Ltd., 245 Worcester Road.
A D Daniels, Wells Road.
B S Ranford Ltd, 86 Barnards Green,
Richmond Garages (Malvern) Ltd, Barbourne Road,
J.W. South, Four Ways Garage, Rye Cross, Berrow.
no Austin Rover dealer
W Westover Motors, 10 Moorlands Road, WR14 2JB
Plea for more informationIf you have any more information or recollections about Rothwell & Milbourne Ltd, photos of window stickers, dealer badges or sill plates etc please let me know. I can be contacted via the comments to this post or on facebook at https://www.facebook.com/stephen.weblin
Further information and sourcesLink to the other articles in this series.
Link to my Triumph Car Dealers Flickr gallery of images I have found on Flickr.
I have a collection of Standard Triumph car dealer directories: http://vitessesteve.blogspot.co.uk/2016/03/triumph-car-dealer-directories.html
Picture credits: compliments slip from Jez Phillips; Service Department and 1300 launch from Standard Triumph Review; Rothwell and Milbourne Ltd dashboard plaque from Andrew Newman.