Friday, June 03, 2016

Moores of Brighton Limited - Triumph car dealers 14

This article is about Moores of Brighton (1924) Limited and is number 14 in my series about Triumph car dealers.
Moores of Brighton 1970 advert
Moores of Brighton 1970 advert

Moores of Brighton (1924) Limited some history

Moores of Brighton (1924) Limited ran as a Triumph car distributor for many years. From at least 1955 until 1974 they had premises at Russel Square.  I believe the Russell Square building was demolished and that a multistorey car park was built on the site.Over the years the business held several franchases as can be seen in both the adverts on this page.  Prestige brands including Rolls Royce, Bentley, Jensen, Jaguar and Daimler cars were sold from a showroom at 39 Old Steine.

Standard Triumph factory staff visited the Russell Square branch between 21st and 25th June 1965 to assist the branch with a special promotional Show and Service Week.

The business was bought by Dutton Forshaw in 1961 but went on trading under the Moores name until sometime after 1968.
Moores of Brighton 1970 advert 2
Moores of Brighton 1970 advert 2

Former car showroom at 39 Old Stein
Former car showroom at 39 Old Stein in 2013
Car showroom at 39 Old Stein
Car showroom at 39 Old Stein
Taken in late 1950s, at that time the building was owned by Hartley & Midgley, main Ford dealers for Brighton and Hove.

St Christopher's dealer plaque


Moores of Brighton enamel St Christophers badge
An enamel badge 52mm or 2 inches wide.

Parts Invoice from 1972

Moores of Brighton parts Invoice from 1972
Moores of Brighton parts Invoice from 1972
A parts invoice dated 12 December 1972 showing that Moores were already a part of the Dutton Forshaw group. Also that they were operating from two premises. Russel Square for Triumph, Jaguar, Daimler and Rolls Royce plus Sillwood Street for Rover and Land Rover.

Dealer address and street view

Moores of Brighton (1924) Limited:
  • 1955 listed a distributor at Russell Square, Brighton, Sussex ;
  • 1959, 1965, 1968 as a distributor with service and spares at Russell Square and showrooms at 147/148 Western Road, Brighton and 119/120 Western Road, Hove;
  • 1974 listed a dealer at Russell Square but now known as Dutton Forshaw (Brighton) Limited.


Current view of Western Road, Brighton.  Moores were based in the right hand half of what is now Sainsbury's.

Further information and sources

Link to the other articles in this series.

Link to my Triumph Car Dealers Flickr gallery of images I have found on Flickr.

If you have any more information about this garage, photos of window stickers, dealer badges or sill plates etc please let me know.

You can download a copy of the Triumph Sales and Service Directory 1968-69 which started me off on the search for info about Triumph car dealers.

Galileo on the Triumph Dolomite forum has very kindly scanned and made available a 1974'ish copy of the Triumph Sales And Service directory.   You can get a copy here: https://drive.google.com/open?id=0B6QR7c9loufLQXJsTkJWUTEtelk

Picture credits: Moores of Brighton 1970 adverts from John on Flickr, Invoice from Matt Field; Car showroom at 39 Old Stein image found on http://www.mybrightonandhove.org.uk/  from the private collection of Christopher Wrapson; Former car showroom at 39 Old Stein image found on http://www.mybrightonandhove.org.uk/ photo by Tony Mould;
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