Berkeley Square Garages Limited of London - Triumph Car Dealer 46

Berkeley Square Garages Ltd, brochure dealer address stamp

This article is about Berkeley Square Garages Limited of London and is number 46 in my continuing series about Standard Triumph car dealers.

Berkeley Square London dealer address stamp on GT6 brochure

Car delivery

Berkeley Square Garages operated their own car delivery trucks as was the custom for car distributors.  The vehicles would have collected the cars from the factory and also have taken then to dealers in the distributors area.

New Herald Coupe delivery

Berkeley Square Garages Ltd STR April 1960

Mr. Michael Miles, the then famous T.V. personality, taking delivery of his new Herald Coupe was reported in the Standard Triumph Review in April 1960. Also in the picture are Mr C Saville, Sales Director, and Mr J Thomas, Sales Manager, of Berkeley Square Garages Ltd, London.

Corporate offices

It was reported in the Standard Triumph Review January 1962:

A new suite of modern offices in Berkeley Square, destined to become the headquarters of the Sales Organisation for the Leyland Group, were taken over by Leyland Motors Ltd. on December 4th.

The export division of the Company, which operated from Hanover House in Hanover Square for over ten years, made the first move to the new offices on December 4th. The southern regional sales staff of Leyland Motors Ltd. and Albion Motors Ltd. followed on January 1st, 1962, and some members of the sales staff of Standard-Triumph International will later move to the new premises.

The new offices take up the sixth floor of Berkeley Square House, which already houses the Standard-Triumph showrooms on the ground .floor. Except for executive offices and a combined
convention room and cinema, an open-plan arrangement has been chosen for the main offices.

The address is Berkeley Square House, Berkeley Square, London W1 telephone : Grosvenor 6050, but the cable address remains unchanged at Leymotors, London.

New Triumph car adverts

Berkeley Square Ltd advert in Motor road tests 1969

 

Berkeley Square Garages Ltd, Triumph 2000 Mk2 1969 advert

Berkeley Square Garages Ltd, Triumph Herald 13/60 Convertible 1967 advert

Berkeley Square Garages Ltd, Triumph TR5 advert

Key Fob

Thanks to Phil Gunn on facebook for sharing these photos of a Berkeley Square Garages Limited stamped key fob.

Used car seller

Berkeley Square advert October 1977

As well acting as the flag ship new car showroom for the Standard Triumph group the garage sold used cars as well. This advertisement from October 1977 features both new and used Triumph Dolomites.

Berkely Square Garages 1976 window scene

Other branches and brands

Berkeley Square Garages Limited head office and main location was always at 7 Berkeley Square, London, W1X 6DJ. They had branches at:

• Vauxhall Bridge SE1,
• Castle Garage, Finchley Road, NW11
• Bye-Pass Motors, Toworth Roundabout, Kingston Bypass.

Bye-Pass Motors advert

The firm were appointed as dealers for Bond, Daimler, Jaguar, Rover and Rootes group in addition to Standard Triumph.

Plea for information

If you have any more information or recollections about Berkeley Square Garages Limited, photos of window stickers, dealer badges or sill plates etc please let me know. I can be contacted via the comments to this post or on facebook at https://www.facebook.com/stephen.weblin

Further information and sources

Link to the other articles in this series.

Link to face book page: Triumph Car Dealers.

Link to my Triumph Car Dealers Flickr group .

I have a collection of Standard Triumph car dealer directories: http://vitessesteve.blogspot.co.uk/2016/03/triumph-car-dealer-directories.html

Picture credits:Berkeley Square Garages car delivery truck image from the Triumph Herald Estate fans page on facebook ;BerkeleySquare_October1977 from MarkWelshman on facebook; Berkely Square Garages 1976 window scene from John on flickr; Berkeley Square Garages Ltd, Triumph 2000 Mk2 1969 advert + Berkeley Square Garages Ltd, Triumph Herald 13/60 Convertible 1967 advert from Andrew Bone on flickr