County Motors (St Albans) Limited was built for Halls of Finchley as a Standard car dealership. Subsequently the building was occupied by Herts Motors (St Albans) Limited. The building and opening was written up in the Standard Car Review in October 1937. I reproduce the article here.
The new premises for County Motors (St Albans) Ltd London Road, St. Albans, were opened by Major Ronald Maude, Director of Car Mart Ltd, and "Standard Cars," London, on September 7th. The new company will form a subsidiary to Halls Car Sales, Ltd, of Finchley, London, the well-known Standard car dealers. It will, at the same time, provide for the sale of Standard cars exclusively. The directors of the new concern will be: A. J. Borkett (Managing Director), L. Hall, E.Magee, and J. Woods.
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| Known as Standard House, the frontage is plain yet impressive, with ample window area |
Major Maude, in declaring the premises open, and on behalf of Car Mart Ltd., congratulated all those
connected with the new company and wished them every success. He outlined that the new premises
with the facilities available would undoubtedly provide a tremendous asset to other traders in the
district.
Mr. E. W. Martin, sales manager of the Standard Motor Co Ltd, extended to the directors the best wishes of Captain J. P. Black, Managing Director of the Standard Motor Co Ltd, and announced that the Standard Company had produced more than 40,000 cars last year, a record peak production figure for any Coventry motor car manufacturer.
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| Prominent figures in the motor trade attended the opening |
Mr. A. J. Borkett stated that it was the wish of all the directors that all connected with the motor trade
in his locality should make every possible use of their showrooms.
The new premises will be known as Standard House.
The service methods and equipment of the service department, which offers ample light and space for
service operations, are of the most modern and efficient obtainable. Amongst equipment installed are: a Westinghouse battery charger, Tecalemit lubrication battery, a Rotax drill, Grimston grinder,
Champion sparking plug cleaner, British Oxygen plant, L.S.D. Niagara washer, Ingersol Rand air
compressor, and other useful plant.
Plea for information
If you have any more information or recollections about County Motors (St Albans) Ltd such as photos of window stickers, dealer badges or sill plates etc please let me know. I can be contacted via the comments to this post or on facebook at https://www.facebook.com/stephen.weblinFurther information and sources
Link to the other articles in this series.Link to face book page: Triumph Car Dealers.
Link to my Triumph Car Dealers Flickr group which includes many photos of Standard Triumph garages etc from my collection and many other contributors .
I have a collection of Standard Triumph car dealer directories: http://vitessesteve.blogspot.co.uk/2016/03/triumph-car-dealer-directories.html
Picture credits: All these images are from the Standard Car Review in October 1937.
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